In the digital landscape, engaging with website visitors has become more critical than ever. Static forms often fail to capture user attention, leading to lower conversion rates. That’s where conversational forms join the game, transforming the user experience.
Conversational form builders are a surefire way to improve user engagement and conversion rates among WordPress professionals and marketers. This article will show some use cases, explain how they work, and share top plugins, including a deep dive into JetFormBuilder.
Conversational forms simulate a real conversation because they present one question to the user at a time. That makes this process very personal and way less intimidating than forms that show all their fields at once. Because they mimic how a conversation would occur in the real world, conversational forms can increase user engagement, reduce form abandonment, and thus improve conversion rates.
With conversational lead generation forms, you can capture information about your potential customers in a much more engaging way. You can qualify leads one question at a time. To take it one step further, drive more personalization with conditional logic by having later questions adapt to user responses as users advance through a form.
Case scenario: A software company might use a conversational contact form to engage website visitors interested in their product. The form would first ask for a visitor’s name and company. Then, it would ask for the size of the team and what specific pain points they have. Obviously, by the end of the conversation, the company could learn a lot about this customer’s needs and offer follow-up targeting.
Gather user feedback with forms that feel like conversations and collect thoughtful responses from users using conversational forms.
Case scenario: An online retailer may conduct a post-purchase conversational survey to collect the voices of customers. A form welcomes customers by their names, asking about their satisfaction with a product and delivery experience. In case a customer signals a problem, the form empathizes and collects more detail. This drives more in-depth feedback and allows the company to address issues far more quickly.
Simplify the process of booking by guiding a user in selecting a schedule through conversational means.
Case scenario: A spa might use a conversational format for booking an appointment. Thus, the form greets them and asks which treatment they would like to go for. It lists the available timeslots and asks about any special requests. The ease of booking personal attention is definitely the reason they come back for more.
Create quizzes that may be entertaining but, at the same time, may capture vital data from users.
Case scenario: A beauty brand might offer a conversational quiz titled “Find Your Perfect Skincare Routine.” Skin type and skin concern questions go along with questions about lifestyle habits. Then, it suggests personalized products based on those answers. Users love the interaction, and the brand learns some valuable insights to curate more effective marketing in the future.
JetFormBuilder is a powerful WordPress plugin that allows you to create dynamic conversational forms using the WordPress Block editor (Gutenberg). It offers advanced features like conditional logic and multi-step forms, enabling you to build interactive forms without coding expertise.
Pricing: the free version is available with a great number of features; the Pro version starts at $49/year.
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WPForms Conversational Forms Addon transforms your traditional forms into interactive, conversational experiences. Designed for user engagement, it provides a distraction-free, full-screen interface that guides users through form fields one question at a time.
Pricing: requires a WPForms Pro license, starting at $99/year.
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Typeform is a versatile form builder with a sleek design that focuses on creating engaging, conversational forms. While it is not exclusively a WordPress plugin, it can be embedded into WordPress sites to provide interactive user experiences.
Pricing: Free Plan has basic features with limitations, and paid plans start at $25/mo.
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Formidable Forms is a flexible WordPress plugin that allows you to create conversational-style, multi-page forms. With its drag-and-drop builder and conditional logic, you can design interactive forms tailored to your needs.
Pricing: a free version is available with basic features; premium plans start at $79/year.
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Ninja Forms is an easy-to-use WordPress plugin for creating interactive forms without any coding. It offers a range of add-ons to enhance functionality, allowing you to build conversational forms with minimal effort.
Pricing: a free version is available with core features; Premium Add-ons are individually priced or bundled from $99/year.
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Fluent Forms is a lightweight WordPress plugin focused on speed and performance. It enables you to create conversational forms with conditional logic, providing a smooth user experience that encourages form completion.
Pricing: the free version has essential features, and the Pro version starts at $79/year.
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JetFormBuilder’s flexibility makes it ideal for creating conversational forms. Its intuitive interface and dynamic features enable marketers to craft personalized user experiences without extensive coding knowledge.
Let’s explore how to create a conversational form using JetFormBuilder.
Step 1: Install and activate JetFormBuilder:
Step 2: Create a new form:
Step 3: Add form fields
We’re going to build a five-page conversational form with the following structure of fields:
We’ve arranged the blocks in two columns to make the form more friendly, using welcoming doctor photos or medical center interiors as inspiration.
Step 4: Implement conditional logic
On pages 2 and 4 of the form, we have Conditional Blocks that appear when the user opts for the field “Other” in the previous block. Conditional logic is pretty easy to set; you need to know two things:
We’re going to use these in our conditional block:
💡 Check this tutorial to learn more about the conditional visibility of blocks.
Form preview
Now let’s see how the conversational form design looks on the front:
Pretty welcoming, huh?
Conversational forms change how marketers interact with website visitors and, at the same time, open enormous opportunities for WordPress professionals to make such interactive forms easier with the help of plugins like JetFormBuilder.
JetFormBuilder easily integrates with the WordPress Block editor, turning up the notch as far as creating conversation-type forms goes. From capturing leads and collecting feedback to developing customer support, the form created is sure to be visually attractive and equally impressive.
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